Born from artist Nagano's simple SNS posts in 2020, Chiikawa rapidly went viral, becoming a massive phenomenon and national icon in Japan. More than just cute, its relatable 'delicate survival story' offers an emotional lifeline that deeply resonates with stressed-out adults. Now a multi-award-winning global IP, its huge social media following and explosive success, especially in China through partnerships like MINISO, make it a new standard for character content.